About me

I am Deborah Laws, a multi-passionate dancepreneur, dance business expert and number one best selling author of The Ultimate Dance Business Planner.

My sole purpose is to help facilitate the personal journey and growth of dance business owners like you.

My Story..

I ran my dance school for 27 years and my franchise theatre school for 12. I am an ISTD examiner, and regional representative aswell as an approved tutor for their recognised qualification.

At one time I had over 800 students on my books spread across 5 branches. But then something strange happened. It turned into an uncontrollable monster. I lacked management skills, suffered the fallout from the recession back in 2008, and went through huge personal hardship when my marriage broke down. The dance world and business were changing and I frankly didn't change with it.

I ran my dance school for 27 years, my franchise theatre school for 12 I have been an ISTD examiner for 5 years, and a tutor delivering the ISTD teaching qualifications for 15. At one time I had over 800 students on my books spread across 5 branches. But then something strange happened. It turned into an uncontrollable monster. I lacked management skills, suffered the fallout from the recession back in 2008, and went through huge personal hardship when my marriage broke down. The dance world and business were changing and I frankly didn't change with it.


Many years on, I found myself burned out, just about ready to give up and certainly feeling hugely lost in business. I tried and tried but whatever I did I just couldn't get back on my feet.

So at make or break stage I invested in a business coach. I invested every last penny in a long and extensive business mentoring scheme aimed at dance studio owners. I studied marketing, retention, business strategies in relation to the dance world,  customer services, finances, planning, social media, team nurturing, leadership, systems, processes, the list goes on. I read over 30 business books, went on business retreats (I literally flew to Australia for a 4 days retreat) , attended summits, webinars you name it.


I was crazy for new knowledge. Soon implementing my newly learned skills started to pay off. I experienced wonderful growth in my businesses, got my CEO mojo back and turned my schools around. That is where I thought my story would end…

… but I saw friends and fellow dance bosses sharing the same struggles that I had experienced. Knowing I had the answers I found it difficult to sit back and watch them struggle. I started to share at every opportunity. Little bits of valuable information that I had learned . People started commenting “why didn’t I know this already”. Soon after I was approached not once but three times in a week from dance school principals asking to pay for my help.

The rest was history as they say...

Dance Business Lab was born and 1-1 coaching began. The facebook group The HIVE was formed in order to connect my business clients together and start a community of like minded ambitious and empowered dance bosses.

Now my Sparks and Ignite group membership coaching programmes are thriving and have nearly 90 members. This means I can impact and help many more like you to take the next step making huge positive changes to your schools.

Are you ready for the ride?

It will be hard work, I  kid you not.

I won't be doing anything for you, it will still be down to you. I will be teaching you the skills you need and opening your mind up to working at a higher level of ownership leading your dance business.


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Testimonials

"Deborah Laws thank you. 6 months ago I just felt completely de motivated and Sparks has completely re - ignited my passion, enthusiasm and planted an entrepreneurial seed that I am so excited to see blossom. Thanks again xxx"

Kathryn Hurley

"I have improved so many things in the school and in my mindset since joining Sparks. My eyes have been opened to a whole new level of running a dance school that is really exciting, and is giving me a much deeper meaning and confidence in what I do."

FIONA RAMASAMI

Are you ready?
Shall we do this together?
Where can I take you next?

COPYRIGHT 2021 DANCE BUSINESS LAB

COPYRIGHT 2020 DANCE BUSINESS LAB

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