most dance businesses are built by default.
The best ones are designed!!
Deborah Laws' Philosophy of Business is built on one belief - that successful dance businesses are not just built on hard work and passion - they require vision, architecture, systems and leaders that learn!
most dance businesses are built by default.
The best ones are designed!!
Deborah Laws' Philosophy of Business is built on one belief - that successful dance businesses are not just built on hard work and passion - they require vision, architecture, systems and leaders that learn!
STEP 1
Book your Evolution Call with Deborah
STEP 2
Choose your mentoring programme
STEP 2
Sign up and get started within minutes
WHY might you need a Dance Business Coach
You don’t have to figure everything out alone. A dance business coach brings experience, perspective, and business strategies to help you build a thriving, profitable studio — while giving you back your time, your confidence, and your spark.
Deborah Laws
MORE TIME - MORE
FREEDOM
Running a studio shouldn’t mean sacrificing your life outside it. I’ll help you design a business that gives you the freedom to enjoy time with family, friends, and yourself — without guilt or overwhelm.
For the first time ever Vicky my client now spends weekends at home with her family and watches her son play football every Saturday
.
Greater Impact,
Greater Income
Passion doesn’t have to mean financial struggle. Learn how to grow your studio’s revenue with proven strategies that let you earn more while still nurturing your students and your love of dance.
Grace now earns an additional 3.5K per month since becoming a client 18 months ago. When we first met she didn't pay herself anything at all!
the place where you belong
You don’t have to do this alone. Your new network of dance business owners who understand your world awaits you to celebrate your wins, and stand by you when you need them! Whats more we meet in person too.
Lisa says "The best thing for me is the friendships I have made and the support we give each other. I couldn't be without my dance boss friends now!"
STEP 1
Book your Evolution Call with Deborah
STEP 2
Choose your mentoring programme
STEP 2
Sign up and get started within minutes
WHY might you need a Dance Business Coach
You don’t have to figure everything out alone. A dance business coach brings experience, perspective, and business strategies to help you build a thriving, profitable studio — while giving you back your time, your confidence, and your spark.
Deborah Laws
MORE TIME MORE
FREEDOM
Running a studio shouldn’t mean sacrificing your life outside it. I’ll help you design a business that gives you the freedom to enjoy time with family, friends, and yourself — without guilt or overwhelm.
For the first time ever Vicky my client now spends weekends at home with her family and watches her son play football every Saturday
.
Greater Impact,
Greater Income
Passion doesn’t have to mean financial struggle. Learn how to grow your studio’s revenue with proven strategies that let you earn more while still nurturing your students and your love of dance.
Grace now earns an additional 3.5K per month since becoming a client 18 months ago. When we first met she didn't pay herself anything at all!
raise your barre with us
You don’t have to do this alone. Your new network of dance business owners who understand your world awaits you to celebrate your wins, and stand by you when you need them! Whats more we meet in person too.
Lisa says "The best thing for me is the friendships I have made and the support we give each other. I couldn't be without my dance boss friends now!"
THE S.T.A.R.S METHOD™ THAT EVERY BUSINESS NEEDS
STRATEGY
TEAM
ATTRACT
RETENTION
SYSTEMS
Plan and focus
Manage your time
Grow your numbers
Lead yourself
Lead your business
Lead your team
Get seen
Create a steady flow of enquiries
Become consistant
Retention plan
Measure the data
Lifelong Students
Reduce admin
Automate systems
Increase profits
THE S.T.A.R.S method™️ THAT EVERY BUSINESS NEEDS
STRATEGY
Plan and focus
Manage your time
Grow your numbers
TEAM
Lead yourself
Lead your business
Lead your team
ATTRACT
Get seen
Create a steady flow of enquiries
Become consistant
RETENTION
Retention plan
Measure the data
Lifelong Students
SYSTEMS
Reduce admin
Lead about systems
Reduce office time
HOW IT WORKS
STEP 1
Book your chat with Deborah and she'll guide you to the progamme that best suits you
STEP 2
Create your bespoke plan to propel your dance business in 90 days with Deborah's expert advise.
STEP 3
Watch training, learn, implement and show up to live group coaching pods. You'll be guided by the coaches and held accountable.
STEP 4
Meet up monthly online - join the small group coaching sessions from our experts.
STEP 5
Book your one-on-one mindset and breakthrough session with our experts.
STEP 6
Attend our two day dance business conference.
"SIT BACK AND ENJOY THE TRANSFORMATION AS YOUR BUSINESS STARTS TO BECOME SO MUCH MORE!"
Grace Young joined me 18 months ago, she had no salary, no strategies and very little team leadership experience.
She now earns 3.5K p/m, only works 2 days per week and has increased her yearly profits by 42K
Our Story, Your Path
NEW FOR 2026
Our Dance Business Conference is now included in your membership
Two packed days of learning, networking and growing!
Time for you the CEO
We wisk you away to Birmingham to our conference centre where your studio will invest in your dance business educatation for 2 full days that will leave you motivated and hugely inspired!
Community Support and Encouragement
Nothing will lift you up to believe in yourself or welcome more into our community than this incredible two day event each year.
Never feel isolated again!
Your business journey starts here
No more winging it, no more making it up as you go along,
and no more feeling like you have to do it all alone.
Never feel isolated again!
Your business journey starts here
No more winging it, no more making it up as you go along,
and no more feeling like you have to do it all alone.
Online support
Your online hub for learning, inspiration, and daily support from coaches and fellow studio owners whenever you need it.
In Person
Learn, network, and grow your business alongside like-minded studio owners — and enjoy the fun, friendships, and energy that only our in-person events can bring
Hey, I'm Jess!
"I’ve gone from wanting to give everything up, completely lost and out of love with my school, to now owning 2 schools and a college, with a huge shift in mindset, and with so many new skills and new knowledge now under my belt. I am so grateful for everything. Due to the things I have learned my school is thriving and Deborah's coaching is worth every penny!"
Deborah is incredibly knowledgable and passionate
My school is now thriving
I have learnt and implemented so much
Our Benefits
How does it work?
With over 200 hours of strategies, marketing, systems, leadership and more. Everything you need is at your fingers tips.
Create a clear plan that makes sense for your studio!
With Deborah's help we are going to look at what's working and what could be improved, we shall discuss your goals and dreams and implement a plan for you to follow in your first 90 days that will really start to get you results!
It's time to get your mojo back and get you some tangible shifts in your business.
Learn in your own time and implement as you go
With your 3 month plan mapped out begin by committing time each week to learn and implement. Enjoy the accountability, Q & A live sessions or small coaching pods to keep you on track.
Work at your own pace and start to see results!
Surround yourself with like minded people
There is no more, trying to work it out yourself. Now you have a fabulous group of dance studio owners there to help you, share their ideas and champion your ideas! We learn together.
The event that changes lives...!
Attend our Dance Business Conference and cement those new online friendships with our 5* in person 2 x day event for members. Your yearly business get a way for you and your business.
Mindful Breathing
Practice focused breathing techniques to relieve stress, center your thoughts, and deepen your awareness.
Our Benefits
How does it work?
With over 200 hours of strategies, marketing, systems, leadership and more. Everything you need is at your fingers tips.
Create a clear plan that makes sense for your studio!
With Deborah's help we are going to look at what's working and what could be improved, we shall discuss your goals and dreams and implement a plan for you to follow in your first 90 days that will really start to get you results!
It's time to get your mojo back and get you some tangible shifts in your business.
Learn in your own time and implement as you go
With your 3 month plan mapped out begin by committing time each week to learn and implement. Enjoy the accountability, Q & A live sessions or small coaching pods to keep you on track.
Work at your own pace and start to see results!
Learn in your own time and implement as you go
With your 3 month plan mapped out begin by committing time each week to learn and implement. Enjoy the accountability, Q & A live sessions or small coaching pods to keep you on track.
Work at your own pace and start to see results!
Learn in your own time and implement as you go
With your 3 month plan mapped out begin by committing time each week to learn and implement. Enjoy the accountability, Q & A live sessions or small coaching pods to keep you on track.
Work at your own pace and start to see results!
Surround yourself with like minded people
There is no more, trying to work it out yourself. Now you have a fabulous group of dance studio owners there to help you, share their ideas and champion your ideas! We learn together.
Learn in your own time and implement as you go
With your 3 month plan mapped out begin by committing time each week to learn and implement. Enjoy the accountability, Q & A live sessions or small coaching pods to keep you on track.
Work at your own pace and start to see results!
The event that changes lives...!
Attend our Dance Business Conference and cement those new online friendships with our 5* in person 2 x day event for members. Your yearly business get a way for you and your business.
Learn in your own time and implement as you go
With your 3 month plan mapped out begin by committing time each week to learn and implement. Enjoy the accountability, Q & A live sessions or small coaching pods to keep you on track.
Work at your own pace and start to see results!
Meet Our Team
Our coaches and mentors bring worldclass experience and knowledge to help you grow in both personal and business areas of your life.
Deborah Laws
Founder / Dance Business Strategist
Heather Buelow
Studio Owner and Dance Business Coach
Emily Conner
Our Breakthrough coach helping you shift up a gear through our personal 1-1 self mindfulness sessions
Buy what do your peers say...
The Lives we've changed Principals say
These dance business owners decided they were capable of more, and now they get to be the living proof!
Fleur Stevenson
I have been a part of Sparks since the pandemic started and it's been brilliant at giving me more energy, interest and thirst for learning new things for my business! I thoroughly enjoy learning at each Sparks meeting and there's always something valuable to take away.
Sarah Anne Davison
I have gained so much knowledge since joining Deborah's membership program. I have been running my dance studio for many years, but she has definitely put a "spark" back into the future running of my school and given me confidence to believe in myself and my business. She encourages you be the best dance 'boss' you can possibly be
Emma & James Bright
Our day with Deborah was great. It was so good to work together on the business and have Deborah's expert knowledge to help us make decisions and move forward! Can't wait to put all the plans into action!
Cynthia Ryder
Dance Business Lab has helped me to refocus and feel reenergised. I was pretty set in my ways as we celebrate 30 years and now have a new love and passion for my school.
Kim Rogers
I have gone from feeling ready to throw in the towel to learning how to build the right school for me. Dance Business Lab is the one investment and necessity that any dance boss needs!
Amy Jarrett
I've gain so much experience and knowledge the last 12 months, I've managed to add many building blocks to my Little empire and grow with confidence in my dance business. I am so glad I decided to take the opportunity to join Deborah's business lab!
But...which one?
Flexible pricing for different budgets /commitment
Our membership tiers are not based on size of school or experience or how long you have been running. They are based on the amount of time you are willing to invest and how "all in" you feel you are ready to go.
Level Up with
"Ignite"
GROUP MEMBERSHIP
Create your Progress Plan to lead you to your dream school
Access 5 years of trainings in our "Vaults" to fulfil your plan
Receive coaching / mentoring and accountability in our small coaching pods
Access 1-1 "Shift" sessions with our mindset coach
Dance Business Conference ticket
Accelerate with
"Illuminate"
1-1 COACHING
12 months of 1-1 coaching with Deborah as your consultant
90 Minute bespoke Kickstarter Strategy session
6 x 45minute 1-1 coaching session
1 x VIP in person strategy day
Access to Deborah via Messenger whenever you need her.
Access to all Ignite benefits
Priority seating at the Dance Business Conference
LOOKING FOR A HIGH LEVEL
COMPLETELY UNIQUE MASTERMIND
If you are already a successful dance business with strong business foundations and a turnover of 6 figures or more then maybe...
Boardroom Barre is for you?
This is a hybrid or 1-1 coaching, in person boardroom events, masterminding and working with other guest
coaches that will elevate your game over our
special signature 12 month programme.
Looking For a High Level
Completely Unique MASTERMIND
LOOKING FOR A HIGH LEVEL
COMPLETELY UNIQUE MASTERMIND
If you are already a successful dance business with strong business foundations and a turnover of 6 figures or more then maybe...
Boardroom Barre is for you?
This is a hybrid or 1-1 coaching, in person boardroom events, masterminding and working with other guest coaches that will elevate your game over our special signature 12 month programme.
But...which one?
Flexible pricing for different budgets /commitment
Our membership tiers are not based on size of school or experience or how long you have been running. They are based on the amount of time you are willing to invest and how "all in" you feel you are ready to go.
Level Up with
"Ignite"
GROUP MEMBERSHIP
Create your Progress Plan to lead you to your dream school
Access 5 years of trainings in our "Vaults" to fulfil your plan
Receive coaching / mentoring and accountability in our small coaching pods
Access 1-1 "Shift" sessions with our mindset coach
Dance Business Conference ticket
Accelerate with
"Illuminate"
1-1 COACHING
12 months of 1-1 coaching with Deborah as your consultant
90 Minute bespoke Kickstarter Strategy session
6 x 45minute 1-1 coaching session
1 x VIP in person strategy day
Access to Deborah via Messenger whenever you need her.
Access to all Ignite benefits
Priority seating at the Dance Business Conference
Looking For a High Level
Completely Unique MASTERMIND
If you are already a successful dance business with strong business foundations and a turnover of 6 figures or more then maybe...
Boardroom Barre is for you?
This is a hybrid or 1-1 coaching, in person boardroom events, masterminding and working with other guest coaches that will elevate your game over our special signature
12 month programme.
Our Partners
Trusted by
Presentations, webinars, trainings and collaborations:
Our Partners
Trusted by
Presentations, webinars, trainings and collaborations:
FAQs
Answer some of Your Questions
How do I know which programme is for me?
You will get a chance to speak 1-1 with Deborah so she can advice you and you can decide together.
How long do you have to commit to?
In Illuminate it is a 12 month contract, in Ignite your commitment is just 90 days - then it moves automatically to recurring monthly debits unless you cancel giving us 14 days notice.
How do I know if my investment will pay off
The only time your investment doesn't pay off is when you fail to put the work in. I promise you if you watch all the trainings and implement everything over time your school will start to transform quickly.
What. if I can't make any of the live sessions?
Everything is recorded to fit in around you. of course it's better if you can attend live but if not let's make it work anyway!
Do I get coaching personally from Deborah 1-1?
In Illuminate yes, all your coaching sessions will be with Deborah, it's like having her on your team for a whole year. In Dgnite the coaching sessions will be a mix of deborah or Heather, who both bring brilliance to their sessions.
Stay connected and Join our community and be part of a transformative experience.
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Address
10 Route De Castres
81260 Le bez
France
Call Us
+33 6 86 07 38 39
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