About Us
MY STORY
MY STORY
Deborah Laws is a dance business consultant, strategist, coach and mentor to hundreds of dance business owners. She has a number one best selling Amazon book – The Ultimate Dance Business Planner, a top 5% podcast – The Ultimate Dance Business Podcast, and programmes that elevate and transform dance businesses no matter what stage of business you have.
As a previous ISTD modern and tap examiner, and multi location dance studio owner she has 25 years experience running dance schools in the UK at one point teaching over 900 students across counties. Deborah went on to study business and now inspires others from her experience, expertise, compassionate coaching style and uplifting empowering personality.
She created the business she wanted in order to fulfil her dream of moving to a life in France in 2025, she is a wife and mum of two amazing boys.
"My sole purpose is to help facilitate the personal journey and growth of dance school owners like you to find business happiness, ease in your business and a sense of calm and enjoyment whilst creating real financial prosperity".
Deborah Laws is a dance business consultant, strategist, coach and mentor to hundreds of dance business owners. She has a number one best selling Amazon book – The Ultimate Dance Business Planner, a top 5% podcast – The Ultimate Dance Business Podcast, and programmes that elevate and transform dance businesses no matter what stage of business you have.
As a previous ISTD modern and tap examiner, and multi location dance studio owner she has 25 years experience running dance schools in the UK at one point teaching over 900 students across counties. Deborah went on to study business and now inspires others from her experience, expertise, compassionate coaching style and uplifting empowering personality.
She created the business she wanted in order to fulfil her dream of moving to a life in France in 2025, she is a wife and mum of two amazing boys.
"My sole purpose is to help facilitate the personal journey and growth of dance school owners like you to find business happiness, ease in your business and a sense of calm and enjoyment whilst creating real financial prosperity".
Experience



Get in touch if you'd like Deborah to deliver a training in your community.


Deborah speaks on stages worldwide


The software dance studio owners cannot live without!
You will get a chance to speak 1-1 with Deborah so she can advice you and you can decide together.
In Illuminate it is a 12 month contract, in Ignite your commitment is just 90 days - then it moves automatically to recurring monthly debits unless you cancel giving us 14 days notice.
The only time your investment doesn't pay off is when you fail to put the work in. I promise you if you watch all the trainings and implement everything over time your school will start to transform quickly.
Everything is recorded to fit in around you. of course it's better if you can attend live but if not let's make it work anyway!
In Illuminate yes, all your coaching sessions will be with Deborah, it's like having her on your team for a whole year. In Dgnite the coaching sessions will be a mix of deborah or Heather, who both bring brilliance to their sessions.

Stay connected and Join our community and be part of a transformative experience.
10 Route De Castres
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