Do you know the number one thing that dance school owners think they are really good at in their businesses? It’s keeping their students happy, in other words retention!
BUT when I go through the simple maths equation to actually find out what their student retention rate is it is often not as good as they had hoped… oops!
The average drop off and therefore churn rate is 75% in the dance industry but we want to get that up to a whopping 95%. It takes work but it is possible, I know because I have done this myself.
HOW
So how do we achieve this?
It is not as simple as being nice to the kids and friendly to your parents. There are many many steps to keeping happy customers. For example:
- How quickly you respond to emails and how good your communication is
- The way in which you initially greet and onboard new students creating lasting impressions (I have a whole masterclass on this by the way that is insane https://vimeo.com/475894181/5b21fa4d23 )
- How to you tackle parents wanting to leave
- What experiences you provide outside the studio (not just your classes)
- How you build your community like your life depends on it!
These are just a few.
If your school has stayed stagnant for a while now and you just cannot build the numbers it is most likely because your retention needs looking at or you need to do more marketing.
Marketing we take care of in the 50 Ways To Attract New Students Masterclass (available here https://dancebusinesslab.com/50ways ) and in fact I think attracting students is pretty easy, but keeping them needs a specific clever strategy.
If you would like me to walk you though ways to raise your retention rate to around 95% then please check out my Retention Solutions Masterclass here
Or you can simply grab my 24 ways to retain your students mini training booklet.
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COPYRIGHT 2020 DANCE BUSINESS LAB
COPYRIGHT 2020 DANCE BUSINESS LAB